Hotel Mousai
A hotel at the forefront of cutting edge design and ultra trendy elegance deserves a name that lives up to its divine promises.
| Client: | TAFER Hotels & Resorts |
| Services: | Concept direction and strategy | Branding |
Brand Campaign
Hotel Mousai takes its title from the plural form of the Greek word for "muse", and in doing so evokes a sense of inspiration and innovation complemented by beauty, art and architecture.
Daughters of Zeus and Mnemosyne, the 9 Mousai or Muses in Greek mythology were deities who presided over the arts, such as poetry, drama, history and music. Hotel Mousai is set to be Mexico’s 10th muse for contemporary lifestyle and inspirational architecture. Crossing the threshold means living the art.
Personalily
Bold, Lavish, Contemporary, Chic, Elegant, Sophisticated, Relaxing, Trendy, Distinctive, Playful, Striking, Unforgettable, Cutting-edge, Inspirational.
Brand Tone
The language of communication should be bold, elegant, playful, inspiring, relaxed and easygoing, steering away from cliches and the mainstream.
The Lobby Bar
Playful and flirtacious. The Lobby Bar is a focal point connecting enigmatic spaces and people.
Vision Board
- Material Richness and spatial grand innovation, double-height entrance. Bold Design complements functionality and sophisticated lighting crafts the ambiance both day and night.
Concept
- The Art of Enjoying Life
- Life is a Game
- Black & White
Ambience
- Electric
- Classical
- Minimal
The Orange Deck
Nature and architecture unite creating evoking inspiration.
Vision Board
- A space for peaceful contemplation, quiet introspection or private reading. Chic, contemporary design abounds while nature’s splendor surrounds.
Concept
- Iconic tree mark of vitality
- Nature and architecture unite
- Create evoking inspiration
Ambience
- Relaxation
- Vitality
- Chic
The Terrace
The Terrace exudes tastiness, exclusivity and rambuctictious relaxation.
Vision Board
- A pulsing breakfast venue by morning, a trendy teahouse with a twist by day, and sophisticated cigar lounge by night, this secluded sanctuary is a triad of guilty pleasures.
Ambience
- Fresh
- Garden
- Nature
- Fantasy
The Red Room
A glamorous venue for every occasion.
Vision Board
- A glamorous venue for every occasion, this adaptable yet sophisticated space transforms into a ballroom, majestic contemporary venue decorated with chic design.
Concept
- Inspiring
- Backdrop
- A place for creativity
- Evoking inspiration
Ambience
- Artistic
- Glamour
- Playful
- Red & Gold
Hiroshi
Flamboyantly blending ingredients, textures and culinary art inspired by trensetter, master-chef Hiroshi.
Vision Board
- Visionary Japanese dining synthesis committed to challenging the senses with sassy combinations of ingredients and an inventive fusion of textures.
Concept
- The Art of Enjoying Life
- Taste of Wonders
The Suites
Souful slumber, an indulgent gallery of unforgetable experiences.
The Art of Enjoying Life
- A lifestyle hotel where you ‘live the art’ while perfecting ‘the art of enjoying life.’ Guests become part of a work of contemporary art that breaths and evolves, experiencing an indulgent gallery of visual, audible, touchable, tastable and perceivable encounters that will never be forgotten
The Personality
- Bold, lavish, contemporary, chic, elegant, sophisticated, relaxing, trendy, distinctive, playful, striking, unforgettable, cutting-edge, and above all, inspirational. Imagine the classy glamor of Penelope Cruzv with Lady Gaga’s exotic flair or the distinction and charm of George Clooney with the cheeky youthfulness of Pharrell Williams.
