The Rooftop

Hotel Mousai

A hotel at the forefront of cutting edge design and ultra trendy elegance deserves a name that lives up to its divine promises.

Client: TAFER Hotels & Resorts
Services: Concept direction and strategy | Branding

Brand Campaign

Hotel Mousai takes its title from the plural form of the Greek word for "muse", and in doing so evokes a sense of inspiration and innovation complemented by beauty, art and architecture.

Daughters of Zeus and Mnemosyne, the 9 Mousai or Muses in Greek mythology were deities who presided over the arts, such as poetry, drama, history and music. Hotel Mousai is set to be Mexico’s 10th muse for contemporary lifestyle and inspirational architecture. Crossing the threshold means living the art.

Brainstorming

Personalily

Bold, Lavish, Contemporary, Chic, Elegant, Sophisticated, Relaxing, Trendy, Distinctive, Playful, Striking, Unforgettable, Cutting-edge, Inspirational.

Brand Tone

The language of communication should be bold, elegant, playful, inspiring, relaxed and easygoing, steering away from cliches and the mainstream.

Collateral
Hotel Mousai at a Glance

The Lobby Bar

Playful and flirtacious. The Lobby Bar is a focal point connecting enigmatic spaces and people.

The Lobby

Vision Board

  • Material Richness and spatial grand innovation, double-height entrance. Bold Design complements functionality and sophisticated lighting crafts the ambiance both day and night.

Concept

  • The Art of Enjoying Life
  • Life is a Game
  • Black & White

Ambience

  • Electric
  • Classical
  • Minimal

The Orange Deck

Nature and architecture unite creating evoking inspiration.

The Orange Deck

Vision Board

  • A space for peaceful contemplation, quiet introspection or private reading. Chic, contemporary design abounds while nature’s splendor surrounds.

Concept

  • Iconic tree mark of vitality
  • Nature and architecture unite
  • Create evoking inspiration

Ambience

  • Relaxation
  • Vitality
  • Chic

The Terrace

The Terrace exudes tastiness, exclusivity and rambuctictious relaxation.

The Terrace

Vision Board

  • A pulsing breakfast venue by morning, a trendy teahouse with a twist by day, and sophisticated cigar lounge by night, this secluded sanctuary is a triad of guilty pleasures.

Ambience

  • Fresh
  • Garden
  • Nature
  • Fantasy

The Red Room

A glamorous venue for every occasion.

The Red Room

Vision Board

  • A glamorous venue for every occasion, this adaptable yet sophisticated space transforms into a ballroom, majestic contemporary venue decorated with chic design.

Concept

  • Inspiring
  • Backdrop
  • A place for creativity
  • Evoking inspiration

Ambience

  • Artistic
  • Glamour
  • Playful
  • Red & Gold

Hiroshi

Flamboyantly blending ingredients, textures and culinary art inspired by trensetter, master-chef Hiroshi.

Hiroshi

Vision Board

  • Visionary Japanese dining synthesis committed to challenging the senses with sassy combinations of ingredients and an inventive fusion of textures.

Concept

  • The Art of Enjoying Life
  • Taste of Wonders

The Suites

Souful slumber, an indulgent gallery of unforgetable experiences.

Hotel Mousai Suites

The Art of Enjoying Life

  • A lifestyle hotel where you ‘live the art’ while perfecting ‘the art of enjoying life.’ Guests become part of a work of contemporary art that breaths and evolves, experiencing an indulgent gallery of visual, audible, touchable, tastable and perceivable encounters that will never be forgotten

The Personality

  • Bold, lavish, contemporary, chic, elegant, sophisticated, relaxing, trendy, distinctive, playful, striking, unforgettable, cutting-edge, and above all, inspirational. Imagine the classy glamor of Penelope Cruzv with Lady Gaga’s exotic flair or the distinction and charm of George Clooney with the cheeky youthfulness of Pharrell Williams.
Hotel Mousai Suites
Hotel Mousai Suites
Hotel Mousai Suites